Newswire Offers Insight on How Website Optimization and SEO Impacts Business

Search engine optimization (SEO) and website optimization go hand in hand, and Newswire, a company that provides industry-leading press release distribution services, leverages its team’s expertise to help small and midsize businesses improve their online presence. It’s reported that 57% of internet users say they won’t recommend a business with a poorly designed website. Not to mention, according to BrightEdge, 68% of online experiences begin with a search engine. These are only two of the many statistics that point to the need for companies, no matter their size or industry, to focus time and resources on their website and SEO strategies to build brand awareness and stay in front of their target audience. “Effective website optimization and SEO strategies create opportunities for companies to increase their online visibility,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. “Both make it easier for consumers to find their content when they search for something the company offers on the internet.” From fast load times to mobile-friendly interfaces and keyword-rich content, SEO and website optimization work together to help businesses stand out in their industry, build credibility, and ultimately reach new potential customers.  Website optimization is the combination of tools, techniques, and strategies to improve a website’s performance. This is particularly important as a website’s performance directly correlates to the experience a user will have. If a website loads quickly and is optimized correctly, the user will likely have a better experience than if the website is slow and poorly built.  Perhaps one of the most important pieces to the overall website optimization puzzle is SEO. In fact, according to another study conducted by BrightEdge, they found that organic search drives more than 50% of all website traffic.  “Think of SEO like a magnet that attracts consumer attention,” Terenzio noted.  At its core, SEO is an approach that’s meant to improve the quality and quantity of traffic to a website from search engines. Newswire places an emphasis on website optimization and SEO especially when it comes to writing press releases and collaborates with its clients on the Earned Media Advantage Guided Tour program to uncover keywords they should focus on to increase their brand’s online visibility.  Visit Newswire.com today and learn more about how Newswire’s integrated solutions and attention to website optimization and SEO are helping organizations grow their audience, expand their reach, and implement an effective go-to-market strategy. About Newswire Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium. To learn more, visit http://www.newswire.com. Contact Information Charlie Terenzio Newswire | CMO and SVP of Media and Marketing Communications  Office: 813-480-3766 Email: [email protected] Source: Newswire